Innovations in Web Personalization [chapter]

Giovanna Castellano, Anna Maria Fanelli, Maria Alessandra Torsello, Lakhmi C. Jain
2009 Studies in Computational Intelligence  
The diffusion of the Web and the huge amount of information available online have given rise to the urgent need for systems able to intelligently assist users, when they browse the network. Web personalization offers this invaluable opportunity, representing one of the most important technologies required by an ever increasing number of real-world applications. This chapter presents an overview of the Web personalization in the endeavor of Intelligent systems.
doi:10.1007/978-3-642-02794-9_1 fatcat:h7iwkag6zzfn7mbz55gvfigs5m