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The telecom industry is phasing towards a business model which is more data centric, as the industry sees a decline in its legacy services. As a result of this shift, the legacy metrics and KPIs which were once used to scale and understand respectively the performance of the industry need to evolve as per needs of the new environment to provide a more accurate picture of the industry as it undergoes a business transformation. As a result of shift from voice to data there is a change in thedoi:10.17485/ijst/2015/v8is4/60362 fatcat:wqzvm5sjfnf6zhoxr5hc2m5axa