usiness performance Profit is the main reason to exist, of a company. Profit is the result of short and long time efforts within the organization. It depends both on many intern factors like productivity, workflow efficiency, decision taking system, technology and on external factors like macro-economical environment, competition, legal frame, etc. All this factors can act as opportunities, if well managed, but are also risk factors, if they are misha ndled. The business performance is an

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... sion of the potential of a company to make profit. Knowing and measuring the components of the business performance allows the company to use all opportunities and to minimize the risks. Business performance is given by the performance on the organizational level and on the individual level. On the organizational level, the performance is given by:-the mission, the goals and objective, the policies,-the strategy and the strategic process,-the structure,-the systems,-the organizational culture, and-the shareholder of the company. For measuring the organizational perfor m-ance, more criteria were defined. The most used are: global efficiency, productivity, effectiveness , profit, quality, growth, stability of labor, motivation, planning, management abilities, managerial communication, perception of stakeholders, stability, research and development, the learning processes, etc. Measuring the organiz ational performance will allow better substantiation of decisions, monitoring the strategic plans, problem analysis, real-time detection of change ma n-agement necessity, motivation of employees, and better positioning towards the competition. The individual performance can be achieved only with self conscientious and motivated personnel. Modern human resource management bases not any more on job descriptions, but on management by objectives. This leads to a better coverage of the needs of customers addressing the company, because the individual objectives are derived from the overall company o bjectives. By permanent and various monitoring measures, a deve l-opment plan can be made for according to the specific skills and particularities of each individual. A carrier plan can be worked out to fit the expectations of both employer and employee. Training and educational activities can be efficiently planned, so that the company benefits anytime from the human resources of its employees. The frame for business performance The frame for business performance is given by the macroeconomic environment, the legal organization form of the company, the corporate governance, the company structure and the proper organization chart, the pe r-sonnel, the company strategy, the infrastructure and the company culture. The macroeconomic environment must ensure the liberty of the organizations to choose their activity field, strategy, dimension of the organization , structure, legal form, customers or market share. The market is healthy only if this variety exists.