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In the run up to the 2010 Olympic and Paralympic Winter Games, a heated debate is unfolding regarding the economic merits of the event. The author briefly summarizes this debate and makes a cogent argument for why planners should be more actively involved in the process, working to maximize the games' benefits and minimize their potentially negative consequences.doi:10.25316/ir-1361 fatcat:y52gmfbrkbhhjmmz2tvmcvu24a