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Most previous studies have investigated country-of-origin effect for agricultural products from the economically developed country, but few have focused on the impact of country-of-origin on agricultural products from economically developing countries. Using a national online survey in France, we determine French consumers' perceptions and preferences for fresh fruit from China. Results of ordered logit models show that fresh fruit from China was perceived as low quality and unsafe. Respondentsdoi:10.1016/s2095-3119(17)61837-9 fatcat:b32u723rijb2pjeay7onib2swi