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The data economy: How technological change has altered the role of the citizen-consumer
2019
Technology in society
A B S T R A C T Citizenship and consumption have been linked for over a century, emphasizing the pivotal role played by the citizen-consumer in society as a whole, and the voting power of the consumer's money. In the modern, digitalized world of the data economy, citizen-consumers are being assigned new roles: active market party, content producer, distributor, and an important source of economic value formation. This article examines how the role of the citizen-consumer is transforming in the
doi:10.1016/j.techsoc.2019.101157
fatcat:4wm454qeo5cbvp3uuomftz42x4