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Annoyed Users
2015
Proceedings of the 2015 ACM Conference on Internet Measurement Conference - IMC '15
Content and services which are offered for free on the Internet are primarily monetized through online advertisement. This business model relies on the implicit agreement between content providers and users where viewing ads is the price for the "free" content. This status quo is not acceptable to all users, however, as manifested by the rise of ad-blocking plugins which are available for all popular Web browsers. Indeed, ad-blockers have the potential to substantially disrupt the widely
doi:10.1145/2815675.2815705
dblp:conf/imc/PujolHF15
fatcat:d3ppj5myjjcsffseazubsz2jya