This article advances the view that the conversation around repositioning Africa�s place in knowledge production requires a critical examination of the actions, behaviours, and institutionalised agendas antecedent to and concomitant to producing credible knowledge. The article explores this issue by bringing together three interrelated themes: the behavioural aspects of knowledge production with respect to organisational and research culture; the research and writing posture of academics in

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... can institutions; and the need for deliberate and intentional agenda setting by scholarly associations in Africa. The �fight� for Africa�s place in producing relevant knowledge must be three pronged. While there are historical dogmas that have internationally conspired to delegitimise indigenous propositions, there are also institutional barriers in-country (such as poor research/educational policy) which hinder the development of strong research prospects. Finally, research behaviour is necessarily a consequence of behavioural intention; such intention is a consequence of attitude towards and subjective norms about research. These must be tackled from a behavioural standpoint. This article therefore suggests means by which scholars and relevant institutions in African countries may reclaim and possess their own knowledge agendas and, as it were, �tell their own story�.