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BALANCED SCORE CARD AND ITS USES V. Swapna
unpublished
The balanced scorecard (BSC) is a management tool designed to improve the productivity of businesses. Developed in 1992 by Kaplan and Norton, it involves setting measurable objectives relating to customers, finances, internal processes, and innovation and learning. As these four areas are interlinked, improvements in one perspective should have a positive effect on the rest, as well as contributing to the achievement of the overall vision of the business. The BSC has proved popular with the
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