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The influence of passenger demographics on airport attribute evaluation
2012
Journal of Transport and Supply Chain Management
It is imperative for airport operators and airlines to have a clear understanding of the factors which influence the passenger's decision with regard to which airport/airline combination to use in a multi-airport scenario. Interactions between demographic variables, such as gender and purpose of travel, and the choice attributes in the decision-making process exist. The extent to which specific attributes influence the passenger's decision could be invaluable to service providers (airport
doi:10.4102/jtscm.v6i1.31
fatcat:3apnjlmf35htvh7yqxl4zlhtgq