Strategic Vision into Operational Reality: A Case Study on Menga Berhad's Transformation Journey

Patricia Francis, Dileep Kumar, M Othman, Yeop Abdullah
2015 Information Management and Business Review   unpublished
This case study describes the problems faced and transformation efforts taken by the Board of Directors of Menga Berhad in order to stay relevant in the evolving requirements of technology in the ICT industry. The case was identified as a result of stiff competition faced by Menga over the years which resulted in declining of revenues and profit margins, delayed projects and declining customer satisfaction during the recent years and how the strategic vision was turned into operational reality.
more » ... perational reality. The data related to the case study has been compiled from Company's Periodic Financial Statements, BURSA announcements given by the new management, websites, articles and through interviews and discussions with the relevant stakeholders of Menga Berhad. The analysis is based on management theories and proven concepts. The strategic intervention identified is per that which has been undertaken by the management in order to mitigate the issues that were being experienced by Menga Berhad. The outcomes of those strategic interventions along with the outcomes, justification of managerial decision making and its critical analysis have been recorded in order to provide further insights to the readers for future application.