The HEcoPerMed[1] project has the twofold aim of responding to the demand for health economic models that evaluate treatments made possible through innovations in personalised medicine (PM), as well as studying existing shortcomings in stimulating the adoption of personalised medicine in health care systems. In addition to funding and reimbursement mechanisms which are certainly an essential part of implementation and institutionalisation of personalised medicine, this report takes a

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... ry perspective in exploring challenges and drivers in the implementation of personalised medicine in health care from a wider angle. The current report aims at capturing a real-time perspective of citizens, patients and other stakeholders on the current challenges and drivers around anchoring personalised medicine approaches in health care systems. Hence, the tasks leading up to this report had process aims – identifying and approaching stakeholders and including them in a debate, as well as explorative aims in seeking to identify their perspectives on drivers and challenges. [1] www.hecopermed.eu