The Potential of Nature Tourism at Muar and Tangkak Districts, Johor, Malaysia

A E Hamdi, M Maryati, M Shafiq Hamdin
2019 IOP Conference Series: Earth and Environment  
This research is to integrate the focused economy into a more non-consumptive alternative; considering that a sustainable nature tourism could contribute to conservation of biodiversity. The objective of the study is to identify status and nature of existing tourism sites and products within Muar and Tangkak districts, in Johor. At the same time researchers pinpoint potential nature tourism products and suggest their development adding values to existing tourism activities. The final touch to
more » ... he final touch to this venture is creation of souvenir prototypes that portrays local image. Data were collected by site visits, scan observation and field sampling. Among chosen destinations were Gunung Ledang Johor National Park, C&C Mushroom Cultivation Farm Sdn. Bhd., Tangkak; Nasuha Herbs & Spice Farm and Tanjung Ketapang and Tanjung Emas Parks, Muar. Existing tourism products were oyster mushroom and herbal tea. From this research potential products proposed are stingless bee (Trigona group) and sandalwood (Aquilaria malaccensis), bunga tanjung (Mimusops elengi) and bird watching respectively. These new products were tested against eight criteria currently used for development of nature tourism product and they met six: morphological attractiveness, behavioural enticement, linkage to local culture, ecologically important to people, reliability of sightings and safety. Based on aspects such as time, cost and risk, data acquired were analyzed and used in formulating a tentative tourism package. Formulated tourism packages would need testing in the near future before released to be promoted into the market. From this research several other attractions and potential products were identified and discussed in this paper.
doi:10.1088/1755-1315/269/1/012008 fatcat:g3n5pw6ftfgipojgahe7koptsy