Qualitative v/s. Quantitative Research- A Summarized Review

Sharique Ahmad, Saeeda Wasim, Sumaiya Irfan, Sudarshana Gogoi, Anshika Srivastava, Zarina Farheen
2019 Journal of Evidence Based Medicine and Healthcare  
BACKGROUND Qualitative research is a process of naturalistic inquiry that seeks an in-depth understanding of social phenomena within their natural setting. It focuses on the "why" rather than the "what" of social phenomena and relies on the direct experiences of human beings as meaning-making agents in their everyday lives. Rather than by logical and statistical procedures, qualitative researchers use multiple systems of inquiry for the study of human phenomena including biography, case study,
more » ... istorical analysis, discourse analysis, ethnography, grounded theory, and phenomenology. Quantitative methodology is the dominant research framework in the social sciences. It refers to a set of strategies, techniques and assumptions used to study psychological, social and economic processes through the exploration of numeric patterns. Quantitative research gathers a range of numeric data. Some of the numeric data is intrinsically quantitative (e.g. personal income), while in other cases the numeric structure is imposed (e.g. 'On a scale from 1 to 10, how depressed did you feel last week?'). The collection of quantitative information allows researchers to conduct simple to extremely sophisticated statistical analyses that aggregate the data. Quantitative research includes methodologies such as questionnaires, structured observations or experiments and stands in contrast to qualitative research. Qualitative research involves the collection and analysis of narratives and/or open-ended observations through methodologies such as interviews, focus groups or ethnographies. The purpose of quantitative research is to generate knowledge and create understanding about the social world. Quantitative research is used by social scientists, including communication researchers, to observe phenomena or occurrences affecting individuals. Social scientists are concerned with the study of people. Quantitative research is a way to learn about a particular group of people, known as a sample population. Using scientific inquiry, quantitative re [...]
doi:10.18410/jebmh/2019/587 doaj:3f1be223c9f949ecb9508038ce4f4df9 fatcat:pcd4qpoui5grthjbga7hac5euy