Privacy concerns arising from internet service personalization filters

Ansgar Koene, Elvira Perez, Christopher J. Carter, Ramona Statache, Svenja Adolphs, Claire O'Malley, Tom Rodden, Derek McAuley
2016 Computers & society  
Personal service customization, or personalization, is one of the core tools that are being used by on-line providers of information services such as search engines, social media, news sites and product recommender systems to optimize the individual user experience in hopes of attracting and keeping users. In this paper we will examine the user profile models that are used to achieve this information personalization. From a citizen centric perspective, our concerns focus on the degree of
more » ... intrusion that is implicitly required to determine the parameter settings of the information filter profile and the ethical implications of the personal behavior predicting properties of the user model itself.
doi:10.1145/2874239.2874263 fatcat:pbux3tb5kng4dl3ppwgi3xgkr4