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Technology always had a profound impact on our perception of time, leading to new forms of routines and behaviors. The explosive use of mobile and social media technologies is already introducing new forms of work routines and hence could impact people's perception of time. In this study, we look at how both mobile and social media use generates a new dimension of time, one we call mobichronic time. Mobichronic time is qualitatively different from monochronic and polychronic time, which most ofdblp:conf/icis/IvaturiC16 fatcat:6bd4xbb4fjasvd5j4wldx722li