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This essay considers the importance of strong leadership during critical incidents and crisis, including a decisive approach that seeks to understand problems through exploring data and stakeholder feedback, but ultimately leadership's willingness to take ownership, and finally action. This work also sets forth organizational benefits of establishing clear direction, as well as the downfall of failing to provide support.doi:10.32674/ijeei.v4i1.24 fatcat:r2ybhfbxlnhk7dkyfqiengq6pe