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Precision public health is an emerging practice to more granularly predict and understand public health risks and customize treatments for more specific and homogeneous subpopulations, often using new data, technologies, and methods. Big data is one element that has consistently helped to achieve these goals, through its ability to deliver to practitioners a volume and variety of structured or unstructured data not previously possible. Big data has enabled more widespread and specific researchdoi:10.3389/fpubh.2018.00068 pmid:29594091 pmcid:PMC5859342 fatcat:htgo6zyriffjdkvn5mknzvrquu