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The Danish Banking sector faces increasing requirements regarding regulation and profitability, which especially threatens small and medium sized banks. This study analyzes whether the successful business model of Handelsbanken (The Handelsbanken Way) can serve as a blueprint for small and medium sized banks. We conduct a comparative case study by interviewing Handelsbanken and the disguised Danish Local Bank (DLB). The DLB is a representative example of small and medium sized Danish banks.doi:10.19030/jabr.v30i3.8572 fatcat:g4cktg7egfebfmczmmh2syoacq