Consisted study the problem of the weak awareness of the Libyan industrial companies of the importance of differentiation of the product on the management and development of its export strategy, and therefore the study aimed to identify th e impact of the differentiation of the product on the management and development of exports in the Libyan industrial companies strategy, the study reached the conclusion that the existence of a statistically significant correlation between strategy

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... tion of product management and export development in the Libyan industrial companies, came the most important recommendations that the Libyan industrial management companies should pay attention to the process of generating ideas, development and allocation of time and enough money for to enhance their competitiveness.