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Marketing Mix Effect and Quality Product Purchase Decision on Rice Pandaraman in South Tapanuli Region
2017
IOSR Journal of Business and Management
One of the factors that influence purchasing decisions by consumers is the marketing mix and product quality. The rice producers Pandaraman doing marketing mix for their products that lead to purchase decisions by consumers and always look at the quality of product to production. The result is a combination of marketing and product quality simultaneously powerful and significant influence on purchasing decisions Pandaraman rice employees in South Tapanuli region. Marketing mix variables most
doi:10.9790/487x-1903028589
fatcat:lejtkxgvknejdetk3vvcjpmbne