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THE INFLUENCE OF SHOPPING EXPERIENCE AND PERCEIVED VALUE TOWARD CUSTOMER SATISFACTION AND THEIR IMPACTS ON CUSTOMER LOYALTY AT MINIMARKETS IN ACEH
2019
International Review of Management and Marketing
The aim of this research is to identify: (1) the influence of shopping experience and the perceived value toward customersatisfaction (2) the influence of shopping experience, the perceived value and customersatisfaction toward customer loyalty (3) the indirect influence of shopping experience and perceived value toward customer loyalty at minimarkets in Aceh evaluated through customer satisfaction.The research was conducted at minimarkets in Aceh. The objects of the study are: Shopping
doi:10.32479/irmm.7541
fatcat:dcse5v6a35axtkivezoz2wynpi