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Regional Branding: Customer's Experience with the Certified Products
2018
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
This article focuses on the experience of Czech customers with the purchase of products labelled by the Association of Regional Brands and Bohemian Paradise Association. The aim of this paper is to evaluate selected indicators associated with purchasing certified regional products. The studied characteristics focus on the knowledge and perception of several chosen microregional brands and on the purchase of a certified product itself. The article presents the results of research conducted
doi:10.11118/actaun201866061549
fatcat:b4yy7zqywnhuhpoacs7hl5nera