With the continuous development of the times, the diversity of user needs, variability, uncertainty and other factors, originally led by the designer of innovative product design cannot really meet the needs of users. The rapid development of the Internet brings us into the era of large data, cloud computing as the core technology in the field of information technology, has recently been seen as a new generation of information technology change the model of product design. Through the analysis

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... f the characteristics of large data processing, the characteristics of demand data processing on cloud service platform are put forward, and the demand acquisition is combined with the idea of ZMET metaphor extraction technology. The MUNP model of "user demand-product characteristics" is constructed to map the implicit demand information of user and product characteristics, and then the implicit demand information is displayed and visualized to help innovative design.