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PERAN CITRA MEREK DAN PENGARUHNYA TERHADAP EKUITAS MEREK HANDPHONE SAMSUNG
2018
Al-Ulum
This research has background the phenomena of brand competition of various companies in obtaining Top Brand Award. Customers tend to give more trust at any brands that have once achieved the Top Brand Award. Decreased top brand index indicates problems on brand equity of the Handphone Samsung. The problem in this research is "What is Brand Image and Brand Awareness effect on Brand Equity of Samsung Handphone". Brand image and brand awareness are assumed to have effects on brand equity and
doi:10.31602/alsh.v4i1.1464
fatcat:fhl7njd7bfhnlctxqgbbbsrali