Inviting Lead-users from Virtual Communities to Co-create Innovative IS Services in a Structured Groupware Environment

Johanna Bragge, Tuure Tuunanen, Pentti Marttiin
2009 Service Science  
Contemporary information systems (IS) products and services must fulfill the needs of consumers that are more widely scattered than traditional organizational end-users. New ways to incorporate these wideaudience end-users in the IS development are required. The lead-user method used in new product development is a promising approach to tackle this problem. However, the finding and recruiting of the leadusers has been found very burdensome for the firms. We propose lead-users to be found and
more » ... ruited from virtual communities. This paper provides a conceptual framework that makes use of the Internet's possibilities -not only in recruiting the lead users -but also when collaborating with them utilizing distributed Group Support Systems. Moreover, we report on our preliminary field tests.
doi:10.1287/serv.1.4.241 fatcat:3ssvu4tvinai5hcbkohc4i7jri