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Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia
Agrotourism becomes an increasingly popular concept of tourism. Research on agrotourism generally separately and unrelated. Most agrotourism research is conducted from the supply side and only a few from the demand side. This paper proposes agrotourism marketing by integrating the parties involved in agrotourism (tourists, government, farmers, accommodation companies, and travel companies). This study proposes to conceptualize tourist intentions with interrelated and complementary agrotourismdoi:10.4108/eai.14-9-2020.2304461 fatcat:sjeyuo2vevgwxpic3g5efutlba