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A Novel Feature Engineering Framework in Digital Advertising Platform
2019
International Journal of Artificial Intelligence & Applications
Digital advertising is growing massively all over the world, and, nowadays, is the best way to reach potential customers, where they spend the vast majority of their time on the Internet. While an advertisement is an announcement online about something such as a product or service, predicting the probability that a user do any action on the ads, is critical to many web applications. Due to over billions daily active users, and millions daily active advertisers, a typical model should provide
doi:10.5121/ijaia.2019.10403
fatcat:febmtvrxnzaxdafsznkfowynjq