In March 2011 the New Zealand government agreed to the recommendation that it 'aim for tobacco consumption and smoking prevalence to be halved by 2015 across all demographics, followed by a longer-term goal of making New Zealand a smoke-free nation by 2025' (New Zealand Parliament, 2011, p.4). 'Smoke-free' is defined in this instance as a very low prevalence of smoking and minimal availability of tobacco, rather than prohibition of smoking.