A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2022; you can also visit the original URL.
The file type is
Programmatic advertising consists in automated auctioning of digital ad space. Every time a user requests a web page, placeholders on the page are populated with ads from the highest-bidding advertisers. The bids are typically based on information about the user, and to an increasing extent, on information about the surrounding media context. The growing interest in contextual advertising is in part a counterreaction to the current dependency on personal data, which is problematic from legalarXiv:2205.00911v1 fatcat:qju7bjletjeurah6lrakzrv24m