OS CANVAS APLICADOS AO DESIGN DE SERVIÇO: NOVOS CONHECIMENTOS PARA A FORMAÇÃO DE DESIGNERS [thesis]

GILBERTO MENDES CORREIA JUNIOR
A quantitative research was carried out to identify the main CANVAS used by designers and non-designers, the benefits and difficulties they encounter in using this tool in Service Design projects. Secondly, semi-structured interviews, with professionals working in the Service Design segment and CANVAS users, were analyzed to find the skills that designers and non-designers need to have to manage this tool in collaborative projects. The results of these two moments were consolidated, pointing to
more » ... three important skills that designers need to master: to identify the degree of complexity of the project, to understand the way the group is organized in its social architecture and to pay attention to intragroup conflicts, certain to occur because these, when handled in a skillful way, can bring many contributions to collective creation processes.
doi:10.17771/pucrio.acad.53871 fatcat:ahhv2mpk6zdkzfyvebgzgpe4lu