This paper explores the Indonesian traditional food as heritage. It demonstrates that it has an important role in tourism beside its role in fulfilling man's basic necessity. This role is including destination identity, marketing, and income generation. There is global trend for having food museum attraction as representation of local food identity. In line, Indonesian traditional food is booming and trending. Conservation Indonesian traditional food is one of the efforts to make it as heritage

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... attraction. For the sense of conservation a food museum attraction is suggested. This paper provides an overview of food museum attraction for Indonesia context. It employs descriptive approach in data collection and analysis. The result recommends that food museum attraction is highly potential to be developed. As heritage attraction, it needs to consider aspects such as financial, education, entertainment, recreation, and quality besides the conservation aspect.