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Recruiting Research Participants through Facebook: Assessing Facebook Advertisement Tools
[post]
2021
unpublished
The use of paid advertisements on social media, in particular Facebook, to create samples for online survey research is becoming increasingly common. Facebook's promise of unmediated, quick, and cheap access to a large pool of survey takers across the world is especially appealing to comparative political scientists and early career researchers. Yet the design of Facebook's algorithm, geared towards business owners, complicates the use of Facebook for research purposes. In this paper, we rely
doi:10.31219/osf.io/3g74n
fatcat:wrms7ui35ff2vefhobt2cnjtue