A Review of Online Trading and User Perceptions of Usability and Trust

Rebecca Davies, Stuart Cunningham
2012 Journal of Advanced Internet of Things  
This work ties together existing literature relating to the functions and contributions of eBay and online trading, discussing them in a cohesive, meta-analytic fashion. To further increase knowledge in the field, two studies have been undertaken to present a view of current online trading practices in the United Kingdom (UK). Data was collected by conducting online questionnaires and performing interviews using the Repertory Grid technique. This method has its roots in Personal Construct
more » ... logy and allows for the expression of participants' perceptions and preferences in their own terms or personal constructs. Investigations found that eBay is considered by the public to be the place to take part in online auctions, despite the availability of other ways to buy therein. Multi-channel retailing considers eBay a separate channel. Local retailers, however, are venturing into independent online retailing rather than opening eBay stores. Shoppers make purchase decisions based on several factors and select different purchase methods dependent on personal preferences, need and mood. Reputation on eBay is still a major factor in purchase decisions. Astoundingly, some users suspect that they have been victims of auction fraud but have chosen not to report it. This study demonstrates how activity conducted online can have implications across multiple sectors. In particular, the concepts of trust, reputation, change in methods of commerce, and social interaction are discussed in the domain of the emerging Internet of Things (IoT).
doi:10.7726/jait.2012.1001r fatcat:rsxxxoezhjaahgawjnmtfyn3wu