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A doption of new knowledge, skills or attitudes into clinical practice involves numerous factors, including social influence. Change theory suggests that a group of emergency physicians will not alter practice solely via democratic or objective processes, but through the social influence of individuals (opinion leaders [OLs]) within the group. Opinion leaders are respected sources of information who are connected to novel ideas and possess sufficient interpersonal skills to exert influence ondoi:10.1017/s1481803500012586 fatcat:o6wnnnlkwfgfjel5xyvrxu6xcy