How does an "opinion leader" influence my practice?

Christopher R. Carpenter, Jonathan Sherbino
2010 CJEM: Canadian Journal of Emergency Medical Care  
A doption of new knowledge, skills or attitudes into clinical practice involves numerous factors, including social influence. Change theory suggests that a group of emergency physicians will not alter practice solely via democratic or objective processes, but through the social influence of individuals (opinion leaders [OLs]) within the group. Opinion leaders are respected sources of information who are connected to novel ideas and possess sufficient interpersonal skills to exert influence on
more » ... hers' decisionmaking. We discuss methods to identify OLs and the limited evidence that supports their influence on clinical practice. An understanding of the role of OLs may assist emergency physicians with incorporating new ideas into their clinical groups.
doi:10.1017/s1481803500012586 fatcat:o6wnnnlkwfgfjel5xyvrxu6xcy