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James, M. (2007/8). Driving learning through blogging: Students' perceptions of a reading journal blog assessment task. PRism 5(1&2): Abstract In 2007, a new assessment task, a reading journal blog, was introduced to undergraduate public relations courses at the University of Newcastle on Australia's East coast. It was designed to address two challenges: firstly to encourage student engagement with the required course readings to facilitate student learning; and secondly to equip students withfatcat:glfgjacd25gfthl5amlyhc6dde