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Analyzing the Influence of Web Site Design Parameters on Web Site Usability
2005
Information Resources Management Journal
Web site usability is concerned with how easy and intuitive it is for individuals to learn to use and interact with a Web site. It is a measure of the quality of a Web site's presence, as perceived by users. The usability of Web sites is important, because high usability is associated with a positive attitude toward the Web site and results in higher online transactions. Poorly designed Web sites with low usability, on the other hand, lead to negative financial impacts. Existing approaches to
doi:10.4018/irmj.2005100104
fatcat:6e5xwvq72vhwrjl5duagmlwxdu