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Research concerning gender differences in Internet usage suggests greater interest among females in applications with relationship-building implications, and commonly refers to agentic and communal gender roles to explain such behaviors. However, a regression analysis of Web-based survey data collected from 386 respondents concerning their use of such Internet applications found that usage was better predicted when agentic (Self-Orientation) and communal (Other-Orientation) self-conceptdoi:10.1016/j.jbusres.2006.06.010 fatcat:o6tmsqy7sneifechmmv4b5nvpi