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A Critical Examination of Different Models for Customer Churn Prediction using Data Mining
2019
International Journal of Engineering and Advanced Technology
Due to competition between online retailers, the need for providing improved customer service has grown rapidly. In addition to reduction in sales due to loss of customers, more investments are needed to be done to attract new customers. Companies now are working continuously to improve their perceived quality by way of giving timely and quality service to their customers. Customer churn has become one of the primary challenges that many firms are facing nowadays. Several churn prediction
doi:10.35940/ijeat.f1164.0986s319
fatcat:4gqn6vusn5guvdd3xk74wgajca