No plastic straws movement may seem like a small thing, but this movement is committed to preserving the environment by reducing plastic waste from straws. Disposable plastic straws have a large environmental footprint. In fact, more than 175 billion straws are filtered into landfills and pollute the ocean every year. Plastic straws ranked fifth on the list of the top 10 garbage items collected in the ocean. This research is quantitative explanative, the data obtained using purposive sampling

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... chnique on Vokasi Universitas Indonesia (UI) students as many as 137 respondents. Based on testing the independent variables (positive image, socially accepted tactics and socially acceptable goals) on attitudes using multiple linear regression analysis obtained the results of research simultaneously these three variables have a positive and significant effect on the attitudes of students of Vokasi UI.