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This thesis examines the public relations campaigns of the Canadian Jewish Congress (CJC) during World War II within the framework of agenda setting theory. As the voice of Canadian Jewry, the CJC implemented a sophisticated public relations strategy that brought attention to their causes in the non-Jewish press. From September 1939, the CJC capitalized on the patriotic atmosphere fostered by the war and the Canadian government. In a data-driven publicity campaign that would last the war, thedoi:10.14288/1.0396735 fatcat:rrk4gnfgbfduhk5erjddrx53ry