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Analysis of e-Advertising Influence Case Study on Culinary Product
Journal of Business and Behavioural Entrepreneurship
The purpose of this research is to analyse the influence of e-advertising on consumers. The case study was conducted on culinary product by performing literature study method and questionnaires. Purposive sampling technique was used with two criteria namely age and location of residence. The questionnaires was distributed among 100 respondents with age ranging from 18 to 24 years old and resided in Bandung. The results show that advertisement in social media or e-advertisements is effective todoi:10.21009/jobbe.005.2.02 fatcat:dhmuo4qsavbtlhgo7koepwgcay