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Leveraging the Rhetorical Energies of Machines: COVID-19, Misinformation, and Persuasive Labor
2021
Human-Machine Communication
The rampant misinformation amid the COVID-19 pandemic demonstrates an obvious need for persuasion. This article draws on the fields of digital rhetoric and rhetoric of science, technology, and medicine to explore the persuasive threats and opportunities machine communicators pose to public health. As a specific case, Alexa and the machine's performative similarities to the Oracle at Delphi are tracked alongside the voice-based assistant's further resonances with the discourses of expert systems
doi:10.30658/hmc.3.2
doaj:427b0eabd01d4843ab2dc8582f71fbeb
fatcat:tnxy23kd3fag5gmrrsxbb2m5ui