The impact of culture and gender on web sites

Steven John Simon
2001 ACM SIGMIS Database the DATABASE for Advances in Information Systems  
The growth of electronic commerce, in particular business-to-consumer, has been explosive during the last few years. Until recently, the Web community has been a male dominated western-oriented society, with the design of Web sites reflecting that homogenous audience. Using an adapted version of Hofstede's dimensions as a means of differentiation, this study explores the perception and satisfaction levels of one hundred and sixty subjects on four web sites. Analysis indicates that perception
more » ... that perception and satisfaction differences exist between the cultural clusters and gender groups
doi:10.1145/506740.506744 fatcat:nuyfzurwc5bihle2h6mak2bhmq