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The Sustainable Global Marketplace
This study is concerned with understanding the impact of message framing in influencing choice within the sustainable consumption domain. Over-consumption has been proven to be a main cause of environmental degradation, and a shift to sustainable consumption practices is needed. Yet research has found that despite knowledge of environmental issues, and a supportive attitude, pro-environmental behaviour amongst consumers is lacking, with a key influence being the lack of personal utility founddoi:10.1007/978-3-319-10873-5_245 fatcat:bzhy35hfd5d7dfvp4xlp6odar4