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Clustering Merchants and Accurate Marketing of Products Using the Segmentation Tree Vector Space Model
Mathematical Problems in Engineering
Using social commerce users as the data source, a reasonable and effective interest expression mechanism is used to construct an interest graph of sample users to achieve the purpose of clustering merchants and users as well as realizing accurate marketing of products. By introducing an improved vector space model, the segmentation tree vector space model, to express the interests of the target user group and, on this basis, using the complex network analysis tool Gephi to construct an interestdoi:10.1155/2022/7353151 fatcat:xubjn4d6ynervn4ipqvwdtskeu