Consumer Purchasing Behavior on Food Delivery Platforms

2021 Academic Journal of Business & Management  
With the popularity of the Internet, people's lives are gradually developing in the direction of greater convenience, and the proliferation of online shopping platforms has greatly facilitated consumers. Food delivery platforms have developed rapidly in the past two years and are increasingly accepted and used by more and more people since the pandemic started and people's outing is limited. In this paper, we study the factors that influence the purchasing behavior of consumers on food delivery
more » ... platforms and propose development suggestions for food delivery platforms.
doi:10.25236/ajbm.2021.030806 fatcat:fln7gbz2qvhydbtdzzqkxapvpy