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Recommendation System is able to help users to choose items, including movies, that match their interests. One of the problems faced by recommendation system is cold-start problem. Cold start problem can be categorized into three types, they are: recommending existed item for new user, recommending new item for existed user, and recommending new item for new user. Pairwise preference regression is a method that directly deals with cold-start problem. This method can suggest a recommendation,doi:10.21108/indojc.2019.4.1.255 fatcat:h34yh5ow2bhglggvmm3rjailqe