Neuromarketers' profile: a study of consumer neuroscience professionals' backgrounds

Paula Almiron-Chamadoira
2018 Figshare  
To date, it has been a little agreement on what is called 'neuromarketing´ and its practitioners, the 'neuromarketers´. This is part of a field in which neurosciences and other disciplines converge, like marketing and subsidiary social sciences and economics. Central to this discipline is the professional profile of its developers. No research has been found that gives account of the profile of what is called neuromarketers. Which is the academic background and work experience that can respond
more » ... e that can respond to the neuromarketing intersection? Who are these professionals capable to face traditional market research studies and analyse fMRI results? This paper was designed to determine the professional background, education and work experience of the most influential professionals on neuromarketing from the academia and the industry. It examines the neuromarketers' education background, their work experiences and publications to describe regularities and differences in their expertise and the particularities of it as a group.
doi:10.6084/m9.figshare.7228385 fatcat:vkxx3bxjfjhodkpujhibnzke4y