Towards a Conceptual Framework for Sustainable Business Models for Electromobility

Rudolf Schnee, Nathalie Kroichvili, Daniela Chrenko, Reiner Kriesten
2022 Zenodo  
The desire of the population for environmentally friendly mobility without burdening social fairness and human rights is constantly increasing and the achievements and conveniences in mobility that have been reached so far are to be safeguarded. A solution for this can be electromobility along with new business models to support it. The question is: what kind of business model is able to fully develop the potential of electromobility? The aim of the thesis is to contribute to the literature on
more » ... ustainable business models through the lens of the fast-growing market of electromobility. For this purpose, the concept of electromobility is analyzed and defined in a comprehensive manner. Also, the key elements of electromobility are revealed, underlining the basic principles of value proposition for customers. Electromobility is based on new technologies. However, it is shown that technology alone is not sufficient and the business model is an essential vector of innovation. Conventional and sustainable business models are discussed. The latter have a special significance for electromobility, as they already consider the environmental and social aspects of business alongside the economic one. A new framework in order to analyze and/or to design sustainable business models for electromobility is proposed. It allows to better support the specific key values of electromobility. The framework of sustainable business models for electromobility (SBMEM) has to be based on close cooperation between producers, suppliers, and providers. An ecosystem has to be formed in which the individual value chains of the involved companies in electromobility are interlinked; they contribute all together to the value proposition and the value creation and delivery. In the framework, the environmental, social and economic dimensions are transversal to the basic elements "value proposition", "value creation and delivery" and "value capture", considered on the basis of a comprehensive ecosystem. The framework of SBMEM is then used to analyze di [...]
doi:10.5281/zenodo.6353953 fatcat:izb2krgrovbxhnnbjdjajstau4